Post 7: Primary Research | Razor Branding

Stereotypes


Gillette

  • main brand is targeted at men

  • 'Venus' a division targeted at women

Bic

 

Gender-Neutral

  • Dermalogica

  • Basik

  • The Ordinary

  • m/f

  • Sam Farmer

  • Aesop

  • Aunt Flow

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