Post 3: Secondary Research | Books

Got:

  • Media, Gender and Identity - David Gauntlett

  • Media Semiotics - Jonathon Bignell

  • Gender Trouble - Judith Butler

  • Packaging Design: Successful Product Branding From Concept to Shelf - Marianne R. Klimchuk and Sandra A. Krasovec

  • Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It – Jane Cunningham

  • The Visionary Package - Herbert Meyers and Richard Gertsman

  • Essential Element for Brand Identity - Kevin Budelmann, Yang Kim, Curt Wozniak

Not got:

  • Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing – Gloria Moss

  • Defined by Design: The Surprising Power of Hidden Gender, Age, and Body Bias in Everyday Products and Places - Kathryn H. Anthony

  • Not My Thing - Gender in Design - Hfg-Archiv/Museum Ulm

 

Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It – Jane Cunningham

  • Unisex approaches in fashion project identities that are often more to do with action than appearance; suggests identity is less about how women look and more about what they do (page 177)

  • 'Men are expected to pretend like they know everything even when they don't, even when it comes to large and existential questions about their gender and their lives" - Liz Plank; For the Love of Men (page 180)

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