Post 8: Gender and Identity Notes

Gender Studies

  • the social roles of men and women, their sexuality and representation

  • essentialism vs structuralism (nature vs nurture)


Gender as Performance (Judith Butler)

  • a construct

  • a performative act

  • socio-historical conditioning

  • culturally anchored


The Male Gaze - Laura Mulvey

  • the act of representing women in visual media from a heterosexual male point of view

  • reduces women to objects of male pleasure

  • women are depicted in the passive role of the observed

  • men are the active observers in viewing the female from their perspective


Gender Advertisements - Erving Goffman


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