Dissertation Brief
The dissertation should be the final polished expression of the original research and natural development of the materials collated, verified and summarized in the Project Rationale.
Presentation
Outcome of research will normally be presented in written and illustrated form
Word count is 4000 wds, with a leeway of +10%, which comprises the main body of the essay (including all quoted material), but not the bibliography or any appendices
Essay Format
12pt - either aligned to the left or justified on both sides - double spaced
All relevant illustrations, images, links, tables and diagrams to be accompanied by Harvard captions
Harvard referencing to be scrupulously applied to all quoted material and information (ideas, statistics, facts, author opinions etc) not considered as 'common knowledge'
Long quotations (3 lines or more) not incorporated into the main body of text must be single spaced and indented
All pages should be numbered
Any additional hard-copy material (DVD copies, published works, artefacts etc) submitted as part or in support of the essay submission must be clearly labeled – submission/collection to be arranged with tutor concerned
The essay should be ordered as follows:
Cover Sheet
Abstract (not compulsory)
Contents Page with chapter headings aligned to page numbers
Introduction
Individual chapters - numbered with headings
Glossary of terms (if relevant)
Bibliography
Appendices with any related auxiliary visuals and or research material
The cover sheet should include:
Title of essay
Forenames/surname
Date
Submitted as a partial requirement for the BA (Hons) in [Fine Art/Graphic Design/Illustration/Photography] at the University of Cumbria
Researching Topic Ideas
Interests:
packaging
branding/visual identity
colour
book covers/editorial
graphic design in tv/film
Possible topic ideas:
sustainable packaging/ethics in design
semiotics and packaging
gender stereotypes and packaging/branding
colour theory in packaging or branding
semiotics and book covers
branding for small businesses
Possible products to focus on:
razors
feminine products such as tampons, sanitary towels
skincare
deodrant
why don't you see anti-wrinkle cream for men?
birthday cards
Primary research ideas:
redesigning a stereotyped product to be more gender neutral
create a whole brand for products that are more inclusive