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'Purdey's' Drinks Packaging

For this project I decided to create my own brief based off an old D&AD New Blood Awards brief that involved repackaging the well-being drink 'Purdey's'. With the brands current packaging having quite a sophisticated feel, I wanted to try and create a solution that would bring in a younger audience without losing the essence of being aimed at healthy, active people who wish to 'seek balance and sustainability'.

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