For this project I decided to create my own brief to design the packaging for a set of reusable period pads called ‘BLOB.’, inspired by the euphemism ‘on the blob’.  With a mission to end the stigma around periods, the brand prides itself on creating sustainable and affordable period products made from recycled materials. I wanted to rethink the way period products are packaged by branching out the target audience to those who don’t identify with the typical ‘feminine’ designs we tend to see on the shelves.