​For this project I explored the three levers of design (message, tone-of-voice and artefact) to create book cover designs that directly target predefined audiences. The designs had to be for a children's book cover: 'Talking Turkeys' by Benjamin Zephaniah, an adult non-fiction cover: 'The Uninhabitable Earth: A Story of the Future' by David Wallace-Wells, and finally an adult fiction cover: 'Life Isn’t All Ha Ha Hee Hee' by Meera Syal.